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Increase Your Profitability With Rebate and Co-op Funds
The Microsoft partner incentives portfolio is a powerful tool that rewards partners for engaging customers with Microsoft solutions and services.
The more you understand the Microsoft incentive resources available, the better you can maximize earning opportunities and create new value for your customers. At TD SYNNEX, we know it can be confusing for partners to understand all the incentive programs and benefits available to Microsoft partners – so let’s break it down.
What Are the Incentives Available to Microsoft Partners?
Microsoft Commerce Incentive (MCI) is the main incentive program that Microsoft cloud solution provider (CSP) indirect resellers are participating in today and is the program that pays rebate and co-op on the New Commerce Experience (NCE).
Here’s a quick portfolio view of all available MCI engagements. Each MCI engagement has its own requirements and percentage of earnings. For the full program details, download the incentives guide on Microsoft’s Commerce Incentive Resources page.
| MCI Engagement | Level Name | Earning Split |
|---|---|---|
| Microsoft 365 New Commerce CSP | Core: Modern Work and Security Billed Revenue Global Strategic Product Accelerator - Tier 1 (Business Premium, M365 E3) Global Strategic Product Accelerator - Tier 2 (M365 E5, Copilot) Global PSTN Calling and Conference Accelerator |
|
| Microsoft 365 Customer Add New Commerce CSP | Customer Add – Modern Work and Security Billed Revenue | 60% rebate / 40% co-op |
Azure CSP Motion Incentive |
Azure Consumption CSP Motion Azure Reservation and Savings Plan Incentive Azure AI Accelerator CSP |
|
Azure CSP Customer Add |
100% rebate | |
| Dynamics 365 New Commerce CSP | Core: Business Applications Billed Revenue Global Strategic Product Accelerator - Tier 1 (Finance and Supply Chain) Global Strategic Product Accelerator - Tier 2 (Business Central) |
60% rebate / 40% co-op |
| Dynamics 365 Customer Add New Commerce CSP | Customer Add – Business Applications Billed Revenue |
How Do You Earn Microsoft Commerce Incentives?
First, you must be fully enrolled before you can begin to earn rewards. You’ll also need to meet the following requirements:
- Complete onboarding and registration requirements under the Microsoft AI Cloud Partner Program (MAICPP).
- Sign the Microsoft Partner Agreement (MPA).
- Gain Partner Authorization through the Microsoft CSP Indirect Reseller Channel.
- Enroll in the MCI program from Partner Center.
- Attain the required Solutions Partner designation.
- Earn $25,000 trailing twelve-month (TTM) revenue.
MCI is open enrollment. You will find the link to enroll in Microsoft Partner Center under the Incentives workspace. As part of the enrollment, you must enter valid and complete tax and bank details. Once you have met the eligibility criteria and are fully enrolled with no action items, you will then start to earn incentives. Contact your TD SYNNEX Microsoft representative for personalized guidance through this process or read more below.
How Do You Access Co-op?
Those participating in the Microsoft Commerce Incentives (MCI) program earn cooperative (co-op) marketing funds accrued across MCI engagements as one MCI co-op amount per enrolled partner.
- Partners that accrue earnings over $10,000 in co-op over a six- month earning period will be required to access and utilize these funds in the Microsoft Partner Center co-op claiming tool.
- Partners that accrue earnings under $10,000 over the same six- month period will be automatically converted and paid as a rebate in the next payment cycle.
Download our co-op guide to find all the relevant information on what incentive programs accrue co-op as well as how to monitor and use your co-op earnings.
How TD SYNNEX Can Help You Find
the Path to More Profits
Learning Microsoft programs is a breeze with guidance from your TD SYNNEX Cloud Solution Provider (CSP) team and our subject matter experts.
Get Answers at MAICPP Clinics
Receive help understanding new and/or existing incentive offers in the MCI program.
- Get guidance and clarity on requirements for earning a Solutions Partner designation to unlock incentives.
- Live Q&A with MAICPP subject matter experts.
Meet With a TD SYNNEX Coach
Tap into our extensive network of experts and channel professionals.
- Available coaches are subject matter experts in MAICPP, vendor specializations, Microsoft programs and more.
- Easily find the right coach and receive recommendations specific to your business goals and needs.
Explore More Resources
Get a Quick Overview of Key Microsoft Programs
More Resources Coming Soon!
Still Have Questions? Ready to Book a Meeting?
We’re here to support you. Contact us to request your dedicated appointment with one of our TD SYNNEX Microsoft Cloud experts.
