In a recent article from the McKinsey Quarterly, the authors write, “Marc Andreessen’s observation from more than ten years ago that ‘software is eating the world’ needs an update: software is the world. The software industry continues to grow at a massive clip. More and more traditional companies are realizing that to compete and grow in a digital world, they must look, think, and act like software companies themselves.”
With this in mind, TD SYNNEX has taken the combined years of experience, market research, and innovation, combined with outside the box thinking, to create Revolution, a team of experts with the knowledge, tools, and experience to take our partners’ software practice into the future.
With strong vision and leadership from Dana Reina, Director of Cisco Cloud and Service Operations, and Rebecca (Becky) Lozada, Director of Cloud Consulting & Innovation, who bring a combined 50 years of experience in Cisco distribution, Revolution is here to assist our partners in advancing their software practice in the direction that provides profitable growth, customer retention and operational efficiency.
To quote Reina, “The Revolution program was inspired by a vision to stitch together the many valuable resources and teams that support the implementation, development, and success of the lifecycle practice of our partners”.
From the use of customer data analytics to assist partners in uncovering and enlarging potential software deals by the Profitability team, to the smooth and efficient transaction to book the deal by the Cloud and Services Operations team and everything in between, Revolution has you covered.
Have questions or need help with anything regarding Cisco Enterprise Agreements (EAs)? Our team of EA experts are here to make sure all deals that qualify as an enterprise agreement experience an effortless transaction, from creation through True Forwards to renewals. Ensuring that our partners understand the ins and outs of the latest EA programs and tools to support them gives our partners an advantage in the EA market. For partners who don’t currently have the Cisco certifications to sell an EA, we can help with that too.
Whether it’s an EA or an annuity deal, partners need to know how to navigate the complexities of Cisco, and for that, we have Revolution Ready Ops. Ready Ops is the team that handles things that other teams don’t want to or can’t. Have questions about Cisco Commerce Workspace (CCW), Subscription Workbench, or Smart Accounts? Need help with persona-based training, like inside sales reps, renewals managers or someone just new to Cisco? This is the team. Oh, and not only do they know Cisco, but they can also help with TD SYNNEX tools as well.
For partners who already have a strong software practice, the next step is DevNet. Providing customers with innovative ways to enhance and customize solutions with DevNet takes a partner’s professional services to the next level. Revolution has a DevNet expert who can assist our partners in developing a DevNet practice that allows them to provide those next level services.
Wrapping all of this into a manageable and predictable methodology is Customer Experience (CX). Partners who have a strong CX practice are seeing larger deals, deeper customer relations, and increased renewal rates. Customer Experience is also expanding partners’ ability to realize increased service revenues through CX services that are required to truly support software deals through the entire lifecycle. Asset and license management is quickly becoming a priority for customers because it’s cumbersome and not easy to do. Let us help your CX team meet this requirement and support your customers by putting the information they need at their fingertips using our unique in-house Insights tool.
Our Business Development Representatives (BDR) are the glue that makes all of this work. They are the conductors of chaos, ensuring that relevant information is flowing between our partners and the different teams that are supporting them at any given time. This is a different type of relationship with our partners; this is a working relationship, ensuring that we understand what our partners need and that our partners are able to use what we provide to grow their businesses.
The best part about all of this is we are all one team. We all work together to support and grow our partners.
We are Revolution.
Success Stories: Real-World Impact
Both Lozada and Reina’s teams have already demonstrated their transformative potential through several success stories. Through the Revolution program, partners have experienced remarkable growth and success. Here are three notable examples:
- Partner’s Profitable Progress
In the fall of 2023, a registered Cisco partner with a revenue of $265K at list price began working with the Revolution team. Through extensive collaboration with the Revolution Profitability Team, RevolutionCX, and the EDGE team, this partner’s revenue surged to $10.3M in 2024. They advanced to become a Cisco Premiere Integrator and achieved multiple specializations, including Hybrid Work, IoT, and Environmental Sustainability.
2. Strategic Success Support
TD SYNNEX started engaging in late September 2023 with a partner in response to their request for proposal (RFP). They sought a distributor with robust Cisco Enterprise Agreement (EA) support and CX Lifecycle Management. TD SYNNEX presented a comprehensive solution that included Cisco CX Consulting, EA Support, DevNet assistance, and the Revolution Insights platform. Within six months, the partner’s customer success business flourished, enhancing their EA and CX practices and driving significant growth in their LCI rebates and CX services.
The Director of Partner Programs for this partner remarked, “The team dedicated to us have been instrumental in our team gaining the proper knowledge and training of the various Cisco tools and processes that lay the foundation for Cisco CX… Although this partnership is still relatively early on, having TD SYNNEX’s support and knowledge alongside us and our client’s journey will be crucial in our long-term success.”
3. Collaborative Certification Catalyst
A partner collaborated with TD SYNNEX in August 2022 to pursue a potential Cisco multi-architecture EA for a major client. The RevolutionEA team collaborated closely with them to review and expand their certifications and capabilities. This partnership involved monthly and bi-monthly meetings to track progress and ensure success. The efforts culminated in this partner winning a $24M EA 3.0 opportunity with county health department, supported by comprehensive Cisco CX Methodology.
