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Why Marketing Matters? Cisco Announces New Suite of Digital Marketing Services Called “Engage” at Partner Summit

by Jay Denton March 1, 2016 244Views 2Comments

As a dedicated Cisco distributor, one of our primary goals at Comstor has always been to enable solution providers in building their Cisco practice profitably. Our EDGE program is at the core of this goal, enabling us to partner and co-invest in…

Cisco Networking

Showing Our Cisco Partners How to Sell More Corn Dogs

by Chris Fender February 9, 2016 211Views 1Comment

Comstor’s vendors and partners are unanimous in their decision to make extending their Customer’s Lifetime Value (CLV) their top priority. One solution for extending CLV that’s all the talk of our vendor and partner community is the investment in “systems” and “applications”…

Cisco

Cisco Identifies Top Marketing Trends to Watch in 2016

by Edge 360 January 8, 2016 261Views 0Comments

Most IT value-added resellers and solution providers tend to lead with technology and more often than not, place marketing on the back burner. Yet, for those who are trying to build their Cisco practices, marketing in the digital age is a must.…

Cisco Data Center Security Uncategorized

Cisco’s Partner Summit: Enabling Strong Business Relationships and IT Industry Growth

by Dan Forbes April 14, 2015 268Views 1Comment

Cisco’s Partner Summit is once again upon us. A multi-day, educational event the Summit this year will focus on current Cisco technology, their vision for the future and their partner ecosystem strategy, as well as how to maneuver and utilize the Internet…

Cisco Services

Solution Specializations Launched to Meet Evolving Needs

May 11, 2023 429Views 0Comments

Until now, Cisco’s product specialization certifications have been tied to one of the four architectures: Enterprise Networks, Data Center, Collaboration and Security. Within these four pillars, there was an advanced certification and a spend requirement for each. As a company, Cisco has…

SMB

4 Steps to Successful Virtual Events Amid a Global Pandemic

by Nichole Perkins July 16, 2020 268Views 0Comments

When the pandemic hit, nearly every aspect of our lives was impacted. From going to the grocery store, to working remotely, and overall social distancing to stay safe. With safety top of mind, corporate events, conferences, and exhibitions within the IT channel…

SMB

Best Managed Marketing Campaign of 2019

by Nichole Perkins December 5, 2019 223Views 0Comments

Digital marketing campaigns come and go for many companies in the IT space, but some managed marketing campaigns truly stand out for our partners and push their brand awareness to the next level. Comstor’s Managed Marketing program provides much-needed marketing support to partners, from…

Data Center

Creating a Managed Services Practice: Partner, Sell & Grow with Experts

by David McGillivray August 3, 2018 274Views 0Comments

Hopefully, you have read my previous blogs on the Pros and Cons of creating a Managed Service Practices, as well as comparisons between ways to build or buy or cobble a practice together. While these are options, creating, growing, and maintaining a…

Cisco

Speak Up! The Year of Women in the Channel

by Molly Sherwood December 18, 2017 231Views 0Comments

As I look back on 2017, there are many themes that I’ve seen in the channel. But the one theme that I’m most proud to be a part of is the ongoing rise of leadership among women in the channel. Leadership in the…

Cisco Networking

Comstor EDGE Program Helps VARs Transform IoT Business

by Nik Sanchez November 30, 2017 307Views 0Comments

Recently I had the pleasure of joining an acutely focused group of vendors, service providers, resellers, and partners at SYNNEX Catalyst (f.k.a. C3) to engage and share all things cloud, mobility, and IoT. Coming out of this event, I wanted to share…