Most IT value-added resellers and solution providers tend to lead with technology and more often than not, place marketing on the back burner. Yet, for those who are trying to build their Cisco practices, marketing in the digital age is a must.…
Cisco’s Partner Summit is once again upon us. A multi-day, educational event the Summit this year will focus on current Cisco technology, their vision for the future and their partner ecosystem strategy, as well as how to maneuver and utilize the Internet…
Until now, Cisco’s product specialization certifications have been tied to one of the four architectures: Enterprise Networks, Data Center, Collaboration and Security. Within these four pillars, there was an advanced certification and a spend requirement for each. As a company, Cisco has…
When the pandemic hit, nearly every aspect of our lives was impacted. From going to the grocery store, to working remotely, and overall social distancing to stay safe. With safety top of mind, corporate events, conferences, and exhibitions within the IT channel…
Digital marketing campaigns come and go for many companies
in the IT space, but some managed marketing campaigns truly stand out for our partners
and push their brand awareness to the next level.
Comstor’s Managed Marketing program provides much-needed
marketing support to partners, from…
Hopefully, you have read my previous blogs on the Pros and Cons of creating a Managed Service Practices, as well as comparisons between ways to build or buy or cobble a practice together. While these are options, creating, growing, and maintaining a…
As I look back on 2017, there are many themes that I’ve seen in the channel. But the one theme that I’m most proud to be a part of is the ongoing rise of leadership among women in the channel.
Leadership in the…
Recently I had the pleasure of joining an acutely focused group of vendors, service providers, resellers, and partners at SYNNEX Catalyst (f.k.a. C3) to engage and share all things cloud, mobility, and IoT. Coming out of this event, I wanted to share…
Does the deal that a new federal business partner just brought to you for federal fiscal year-end seem too good to be true? It probably is. A lot of business gets done this time of year, but sometimes by companies operating on…
Incumbent government contractors won re-competes only 54% of the time in Government Fiscal Year (GFY) 2016, according to the results of a new Grant Thornton survey. That’s a significant decline from 2015, when the incumbent win-rate was 75%. Although Grant Thornton officials…