Nestled amidst the picturesque landscape of Arizona’s desert oasis, flush with serene resorts and world-class golf courses, Scottsdale recently played host to a convergence of the public sector’s foremost technology partners at the annual TD SYNNEX Red, White and You conference, held April 1-4, 2024. Celebrating its crystal anniversary, the event has come a long way since the first one more than 15 years ago. Welcoming more than 500 business leaders from across the nation, the conference served as a focal point for those eager to capitalize on the boundless opportunities within the public sector. Not only did it ignite a collective drive to shape a transformative future, true to its theme, this year’s conference also armed attendees with the knowledge and resources to go forward and make bold moves.
Under the banner of TD SYNNEX Public Sector, attendees were invited to take part in dynamic conversations aimed at driving innovation and progress. Kicking off the opening session, Kristi Kirby, Senior Vice President of Vendor Marketing Programs, TD SYNNEX, summed it up best as she addressed attendees: “This is very, very special content and whether this is your first or your 15th, the goal is really to teach all of you something new and ensure you walk away from this event with tangible actions, and things you can put to practice in your business right now.” With a lineup curated to inspire and inform, the conference provided an immersive experience designed to empower attendees with invaluable insights and resources.
The keynote speakers and breakout sessions, led by TD SYNNEX Public Sector executives and event sponsors, offered invaluable insights into new offerings, emerging trends, and strategic initiatives poised to drive innovation and growth within the sector. From discussions on cutting-edge solutions to explorations of market intelligence, participants gained a comprehensive understanding of the landscape, equipping them with the knowledge needed to navigate and thrive in the ever-evolving public sector ecosystem.
At the heart of the conference, however, was the invaluable face-to-face interactions with leading vendors that gave attendees the chance to explore the latest advancements and forge strategic partnerships that could drive collective success in the years to come. Ample time was provided to network and explore the Solutions Pavilion, where booths were set up to provide far more than the AirTags, “Fricken Laser Beams” shirts and adorable stuffed bees people were collecting. From breakthrough technologies to innovative solutions, the expo floor buzzed with excitement as attendees delved into discussions with industry experts and thought leaders. Danielle Turcott, Business Development Manager for Cisco Federal, TD SYNNEX, who was front and center at the Cisco TD SYNNEX booth, said, “It’s really all about the networking. I’ve been able to connect partners with other partners. I know a lot of small business partners who want to do business with and work with larger partners, so being able to connect them at this event is really beneficial to everyone.”
The true impact of the Red, White and You conference extended beyond the realm of business and innovation. It also served as an opportunity for philanthropy, with attendees rallying together to raise funds for the Pat Tillman Foundation. Throughout the duration of the event, more than $6,000 was raised for the foundation, a testament to the generosity and compassion of the attendees and their unwavering commitment to giving back to the community.
The Red, White and You conference proved to be an indispensable platform for those eager to make an impact in the public sector. As a first-time attendee, Kevin Dowd, President of Atlantic Computing, left ecstatic to get to work with new knowledge, connections, and resources. As attendees departed with newfound inspiration and connections, they left equipped with the tools and knowledge to drive meaningful change and shape the future of public sector innovation.
With each passing year, the Red, White and You conference continues to solidify its position as a premier event, uniting visionaries and trailblazers in a shared mission to redefine the boundaries of what’s possible in the public sector. For those who seek to lead, innovate, and shape the future, this gathering remains an essential cornerstone of professional development and industry advancement.
As the curtains closed on another successful iteration of the Red, White and You conference, the echoes of inspiration and empowerment continued to reverberate within the hearts and minds of all who attended. “We came to the TD SYNNEX conference to see what else we can bring to our customer base, mostly consisting of E-Rate customers,” Dowd said. “We figure we’ll double our business based on what we learned this week.” Armed with newfound knowledge, connections, and a shared sense of purpose, attendees like Dowd departed with a renewed vigor to make a lasting impact in the public sector landscape, driving forward a future defined by innovation, collaboration, and positive change. Partners can learn more about Cisco public sector offerings and how they can make bold moves within the market here.
