To successfully build a profitable, thriving Cisco practice, the ability to deliver a superior customer experience (CX) program is paramount. Given the robustness and complexity of the Cisco ecosystem, that can be a tall order, which is why tools like Lifecycle Advantage exist. Lifecycle Advantage is an award-winning customer management program for Cisco Partners that leverages insights and automation to drive retention and growth for their respective Cisco businesses.
According to Jayson Lee, Partner Community Manager, Digital Lifecycle Journeys at Cisco, Lifecycle Advantage creates a seamless, collaborative environment between Cisco and its partners to help support customers across the entire lifecycle. This can cover anything from solution integration and upgrades to streamlining the renewals process.
“Lifecycle Advantage puts our partners in the digital driving seat, accelerating their customer’s value at every interaction,” explained Lee. “We create and deliver digital notifications. They add their branding and select which customers receive them. In other words, it’s a high-value opportunity with a minimal administrative burden for our partners. And they retain exclusive control of their customer data.”
As the technology landscape becomes increasingly competitive, especially with the widespread advent of remote workspaces, differentiation needs to come in the form of customer engagement and retention. Customers that are on the same page as their providers- as far as what they expect from their IT infrastructure and how to go about making the most of their investment- are on the road to success, however that’s defined in their organization.
Lee explained the importance of relationship building and communication across the Cisco community, noting how Lifecycle Advantage helps strengthen those efforts. “For partners, Lifecycle Advantage can increase renewals and customer retention through delivering relevant and actionable messaging to customers,” he said. “Customers can gain a deeper understanding of the value of their products by taking advantage of digital interactions to ensure they are using and loving Cisco.”
To further familiarize Cisco partners with Lifecycle Advantage, Lee and a few of his colleagues are sharing a detailed overview of the program in the SYNNEX Comstor EDGE webinar series on February 18, 2021. “We want attendees to leave our presentation with ideas and inspiration,” he stated. “We want our partners to be inspired with what Lifecycle Advantage is capable of and ideas on how to use the platform to increase renewals, create better customer interactions, and the value of commerce automation.”
Lee also looks forward to communicating just how easy it is to sign up and start taking advantage of this turn-key program that puts analytics and automation to work in order to accelerate the value of their customers’ investments.
To learn more about how you can leverage the Cisco Lifecycle Advantage program as a Cisco partner, register here for the upcoming webinar.
