The Cisco team at TD SYNNEX strives to make partners’ journeys successful and profitable by providing various resources, trainings, and support with Cisco products. The Cisco Partner Journey Dashboard is just one tool available to help partners. In a recent webinar about the dashboard, Nick Rees, Cisco Vendor Development Manager, TD SYNNEX, described it as “an advanced insights portal created for Cisco partners to expand wallet share with current customers.” It provides insight into 12 month rolling benchmark performance compared to similar partners across the country. Using the valuable information provided by the portal, partners have the ability to increase sales, explore new architectures, and recognize different opportunities.
Why Cisco Partner Journey Dashboard?
There are a number of reasons why the Cisco Partner Journey Dashboard can help support partners and their businesses. Rees highlighted five of the major reasons, including cross architecture activation. The dashboard can help partners who have purchased one Cisco architecture to navigate the conversation to multi-product solutions to engage the customers in new Cisco products. According to Rees, partners who sell cross-architectural solutions increase sales by ten times. The dashboard can also identify dormant end users who have fallen off the sales radar, inactive architecture or architecture buildout, or even inactive recurring offer opportunities. “The portal provides a bird’s eye view of your company’s Cisco product sales gaps, as well as the overall architecture penetration within each of the end users,” explained Rees. By presenting all of the information in an easy-to-read format, partners are able to identify these gaps more easily.
Accessing Partner Journey
One of the biggest hindrances for partners with the Cisco Partner Journey Dashboard has been how to get started. Jeff Bueg, Cisco Vendor Development Manager, TD SYNNEX, walked through the simple process to access the portal and the functions available to partners. The dashboard can be accessed here, and it is automatically active for registered indirect partners with sales history with Cisco. Partners do need to have a partner administration role in Cisco PSS in addition to having access to PXP in several specified roles.
There are a number of useful tools within the dashboard. When first logging in, partners will notice their general partner stage and RFM. Bueg explained that RFM is based on a Cisco algorithm based on recency of purchase, frequency of purchase, and monetary value of the purchase in the specific architectures. One of the most important features in the portal for the partner community is the Journey Map. A Journey Map lets partners view data pulled into the portal from a different perspective, which can then be formatted for a data download that makes it easier to read and sort.
Conclusion
Partners never have to feel alone in their business operations. There are a large number of resources and support available to help make the selling journey a smooth one. From the Cisco Partner Journey Dashboard to a plethora of webinars, trainings, and even access to live demos when needed. The support is most certainly there, it’s just about recognizing what’s available and understanding how to make use of those tools. Watch the full webinar on the Cisco Partner Journey dashboard here.
