“In a recent report from Canalys, the money being spent and transacted in the Azure Marketplace and the cloud marketplace was $16 billion last year, $45 billion in the calendar year 2025, and $85 billion by 2028,” said Amy Bahlo, Global Partner Executive for Microsoft at Cisco, highlighting the vast opportunities with the Cisco-Microsoft partnership. This remarkable cloud marketplace growth indicates a shift in the way Cisco, Microsoft, and TD SYNNEX are working together to provide new value to partners.
In the webinar, “Unlock the Cloud with Cisco, Microsoft & TD SYNNEX,” experts from each company discussed unique benefits that partners can now access via the Azure Marketplace. With Cisco and Microsoft’s common goal of developing innovative, customer-centered cloud solutions that are now easier than ever for partners to offer, the webinar showed how the evolving market is a powerful tool for revenue growth.
Cisco & Microsoft’s Collaborative Approach
A big step toward customer-centered solutions is shown through the Cisco-Microsoft partnership. Even though these businesses compete in some areas like security, they are integrating their services for shared benefits. Bahlo emphasized this partnership is about “putting the customer at the center of everything we do,” as Cisco and Microsoft work together to develop innovative cloud, networking, and security solutions.
This vision of customer-centric integrated solutions was emphasized at Cisco Live, where Microsoft was featured. Bahlo highlighted that, “Microsoft was front and center at Cisco’s largest customer partner event,” demonstrating a dedication to a collaborative approach even in areas like security where there is direct competition. High level executives from Microsoft and Cisco took the stage together, reinforcing this partnership’s strength and strategic direction.
Revenue Optimization with Azure Marketplace
The integration with the Azure Marketplace, which allows partners to sell solutions while also taking advantage of Microsoft’s significant budget commitments, is a core part of this partnership. Bahlo explained that Microsoft’s financial commitments support Cisco deals, which is a compelling advantage for Cisco partners: “Microsoft allows you to use their max Microsoft Azure consumption commitments, dollar for dollar on your Cisco deal.” With TD SYNNEX as a major distributor in this setup, the marketplace offers partners a profitable and lucrative revenue stream.
Multi-Party Private Offers for Simplified B2B Transactions
Microsoft’s Senior Product Manager, Sindy Park, introduced the Multi-Party Private Offer (MPO) initiative, which streamlines transactions involving multiple partners. The MPO model allows direct purchases on the Azure Marketplace while maintaining existing processes for partners. Park explained, “You can unlock new opportunities with the demands of the customers driven by their max commitment.” This lets resellers benefit from current client spending commitment while TD SYNNEX handles the back-end process.
TD SYNNEX Microsoft Product Manager, Miranda Harrison, reiterated how easy the setup is and that the registration and quotation process is still the same. TD SYNNEX manages the transactional details after the MPO tier is verified, allowing partners to carry on with business as usual while adding a valuable revenue stream.
Growing Your Cloud Business with TD SYNNEX
TD SYNNEX is strategically positioned to help partners capitalize on the rapidly expanding hyperscaler market. TD SYNNEX is making it easier for partners to access Cisco and Microsoft resources, allowing them to take advantage of the growing hyperscaler market. This includes leveraging financial incentives, such as Microsoft’s 100 percent commit buy down through Azure. Partners can now take advantage of their clients’ current commitments through this program, which allows them to add margin and capture the full value of spend. This approach gives partners new opportunities to grow their cloud business by optimizing the value of their customer relationships.
In addition to facilitating transactions, TD SYNNEX’s assistance includes marketplace listing fees that Cisco covers, allowing partners to profit from this growth quickly and efficiently. TD SYNNEX manages the entire transaction process, freeing partners from logistical concerns to focus on expanding their customer relationships and deal flow.
Seizing the Opportunity TD SYNNEX plays a key role in streamlining marketplace transactions and unlocking billions for customer commitment buy downs on Cisco deals through the Azure Marketplace. Through the Cisco-Microsoft partnerships, partners can benefit from increased customer value, streamlined revenue, scalable opportunities, and expanded support.
