With its unprecedented speed, low latency, and improved efficiency, Wi-Fi 7 is the next generation of wireless networking technology, poised to revolutionize connectivity. This new standard builds on the improvements of Wi-Fi 6 and is designed to meet the growing needs of modern digital environments, from IoT ecosystems and AI-driven applications. Wi-Fi 7 offers the infrastructure needed to enhance performance and security as partners continue to rely on high-bandwidth applications. Cisco and TD SYNNEX recently collaborated on a webinar hosted by Will Scruggs, Strategic Business Manager, Cisco Networking, at TD SYNNEX, to explore these advancements, bringing together experts to discuss the future of Cisco Wi-Fi 7 and how it will affect networking.
Advancing Networking with Wi-Fi 7
Wi-Fi 7 features numerous new capabilities that support modern networking demands, delivering decreased latency, faster network speed, and enhanced spectrum efficiency, making it ideal for environments with high device density. Three major areas of opportunity for partners to take note of include:
- AI-Ready Data Centers: Addressing the increasing demand for AI-driven applications with enhanced network performance, high speed connectivity, and low latency, ensuing seamless data processing and reliability.
- Future-Proof Workplaces: Ensuring support for high-bandwidth operations, IoT applications, and hybrid work environments with Wi-Fi 7’s robust IoT integration.
- Digital Resilience: As cloud-based applications become more prevalent, strengthening network security and visibility is essential. With its support of WPA3 and advanced encryption, Wi-Fi 7 reinforces security, protecting cloud-based services and enterprise networks.
Paul Scatena, Recurring Software Acceleration at Cisco, emphasized, “Wi-Fi 7 is real. It’s today. It’s in the client devices, so we’re not selling futures here. Customers that deploy Wi Fi, seven will see immediate benefits for their users
Cisco Wi-Fi 7: Built for Next-Gen Connectivity
Cisco recently introduced its Wi-Fi 7 access points, which are designed to meet the growing demand for ultra-fast, dependable wireless connectivity. Unveiled at Cisco Live Melbourne in November of 2024, the new CW 9176 series brings significant innovation.
A standout feature is global use hardware, which allows a single access point to be adapted to any regulatory region. “Customers don’t have to decide upfront where or how they’ll use their access points,” Scatena explained. “With global use hardware, they can purchase now and adapt as needed.”
Cisco has also simplified network management with a unified licensing model that provides a single software subscription for both on-premises and cloud management. Additionally, the CW 9176 Series supports Ultra-Wideband (UWB), enabling real-time analytics and high-precision location tracking. Together, these innovations enhance operational efficiency, security, and scalability, empowering organizations to build more resilient networks.
Maximizing Value: Tools and Incentives for Partners and Customers
Cisco and TD SYNNEX provide a range of powerful tools and programs that enhance network intelligence, streamline assessments, and simplify deployments. These tools empower both partners and their customers.
The Cisco Spaces platform, included with Cisco’s subscription license, acts as a transformative operating system for businesses, enabling them to turn their physical spaces into intelligent environments. This platform provides real-time analytics and AI-powered insights into network usage, security, and occupancy trends, allowing teams to optimize Wi-Fi 7 performance. Leveraging Cisco Spaces, businesses can fine-tune building layouts based on device density and foot traffic, use AI-powered threat detection to improve security, and enhance user experience by guaranteeing uninterrupted, fast connectivity.
For partners looking to expand their offerings, Cisco’s Networking Assessment Initiative presents a lucrative opportunity. Cisco Select Partners can earn $7,500 per network assessment by evaluating customer environments and identifying networking upgrade opportunities. TD SYNNEX provides an exclusive assessment tool to help partners in this initiative, by optimizing incentives and streamlining processes.
The MINT, or Mentored Install Network Training, program takes partner support even further, offering hands-on training to help partners master Wi-Fi 7 deployments. The program covers both pre-sales and post-sales services, helping partners accelerate successful implementations and close deals faster. Additionally, the program includes white-label service options, allowing partners to maintain direct customer relationships, and provides tailored deployment assistance to ensure a seamless installation process.
Final Thoughts
By leveraging TD SYNNEX resources and Cisco’s Wi-Fi 7 solutions, including cutting-edge hardware, financial incentives, and expert-led deployment services, partners can strengthen their network offerings. Wi-Fi 7 is set to redefine enterprise networking with its simplified deployment, improved security and powerful analytics.
However, maintaining a competitive edge in the networking space requires more than just the latest technology, it also calls for strategic support, training, and enablement. That’s where the TD SYNNEX EDGE Program comes in.
“TD SYNNEX is committed to being more than just a distributor,” said Scruggs. “Through our EDGE Program, we help partners build a roadmap for success – whether they’re just get started or looking to scale their Cisco practice to new heights.”
Partners now have unprecedented opportunities to modernize their networks, expand their service offerings, and drive long-term growth with Wi-Fi 7, Cisco Spaces, and TD SYNNEX’S EDGE Program. Ready to future-proof your network practice? Email EDGEprograms@tdsynnex.com to learn how TD SYNNEX can you help accelerate growth.
