My first job out of college was selling for an independent electronic business phone system company. Long before the days of Cisco and Avaya, I was selling phone systems and the hot new innovative product -- called voicemail -- in the SMB…
We all know that understanding our customer’s business is a given. So why do so many sales people do such a poor job at it? One word:  Laziness.
Making a little extra effort through smarter preparation can help you gain a competitive strategic…
Take this quick quiz:
Can you convert your IT projects into hard cash flows?
Do you know exactly how money works and flows through your corporation?
Do you understand how executives make investment decisions?
Do you believe all of the above…