EDGE360 Editors, Author at Edge360 Online

Advice from Cisco and Westcon-Comstor to Build a Strong Customer Experience

Customer experience has become a hot topic for any industry, but for Value-Added Resellers (VARs) it can have a significant impact on business. In today’s environment, VARs can no longer focus solely on providing technology, but must also provide a positive, memorable experience that will make…

Networking by EDGE360 Editors June 5, 2019

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The Race to Building a 5G Wireless Network

The race to 5G is on and America is determined to be the first country to build a mass-market 5G wireless network. The recent Visual Networking Index report by Cisco estimates the U.S. will be the first to implement a 5G wireless network. By 2022, it’s…

SMB by EDGE360 Editors May 30, 2019

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Networking Shouldn’t be a Burden – Leverage it as a Way to Compete Against DVARs

For many, networking is considered a challenge or even a burden that involves attending a series of events at which people are trying to sell you something. If you change that mindset and look at networking from the viewpoint of staying active…

Cisco Collaboration Data Center Networking Security Services by EDGE360 Editors May 28, 2019

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Engage, Develop, Grow, and Extend: Comstor’s Approach to Customer Experience

It wasn’t too long ago that IT resellers were simply order takers. Working with distributors and manufacturers, IT resellers were able to review customer requirements and fulfill the order at a compelling price. Today’s environment is very different – it’s more about…

Cisco Services by EDGE360 Editors May 14, 2019

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Don’t Risk Losing Customers: Embracing Cisco’s Approach to Customer Experience Across the Channel

Customer experience has been a long-time discussion in most industries – especially in hospitality and retail - but have IT resellers and channel distributers really embraced the approach? By 2020, price and products will be less important than how a customer feels about working with…

Cisco SMB by EDGE360 Editors May 8, 2019

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Competing with DVARs Takes Specialization, Continuing Education and Adding Value Online

To compete against Distributor Value-Added Resellers (DVARs), smaller Value-Added Resellers (VARs) should specialize and become an expert in a specific technology area. Whether you are competing against a big regional seller or a local VAR that is better known than your business, being a small- to…

Cisco SMB by EDGE360 Editors April 30, 2019

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Meraki: For the SMB Looking to Grow IT Resources

For small-to-medium-sized businesses (SMB) in the IT reseller space, it can be difficult for value added resellers (VARs) to expand their offerings with limited resources. The Cisco Meraki program is a unique full cloud solution that offers VARs the opportunity to build their IT offerings without…

Cisco Services by EDGE360 Editors April 25, 2019

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For VARs, Customer Experience Outweighs Price and Products

While technologies like AI and IoT are top of mind for many value-added resellers, customer experience should be, too. At the Comstor Executive Federal Summit, speakers from both Comstor and Cisco focused on the importance of customer experience for VARs and their customers. “Customer experience.…

SMB by EDGE360 Editors April 23, 2019

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SOCOM BPA Offers VARs New Vehicle for Participating in Government IT

United States Special Operations Command (SOCOM) provides command, control and training for all special operations forces in the United States. In short, SOCOM prepares assigned forces to carry out special operations, psychological operations and civil affairs missions as required during peacetime or hostilities. To support their mission,…

Cisco Services by EDGE360 Editors April 4, 2019

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IoT, Cloud, and Customer Experience: 3 Takeaways from Recent VAR Events

Three major events for the VAR community just concluded showcasing new technologies, marketing tactics, and sales opportunities. All three events featured influential speakers, along with breakout sessions to help VARs grow their business. Each event had one trend in common – customer experience. VARs who are…