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customer experience
Cisco Collaboration Data Center Networking Security Services May 28, 2019
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Engage, Develop, Grow, and Extend: Comstor’s Approach to Customer Experience

It wasn’t too long ago that IT resellers were simply order takers.  Working with distributors and manufacturers, IT resellers were able to review customer requirements and fulfill the order at a compelling price. Today’s environment is very different – it’s more about…

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customer experience
Cisco Services May 14, 2019
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Don’t Risk Losing Customers: Embracing Cisco’s Approach to Customer Experience Across the Channel

Customer experience has been a long-time discussion in most industries – especially in hospitality and retail - but have IT resellers and channel distributers really embraced the approach? By 2020, price and products will be less important than how a customer feels about working with…

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DVARs
Cisco SMB May 8, 2019
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Competing with DVARs Takes Specialization, Continuing Education and Adding Value Online

To compete against Distributor Value-Added Resellers (DVARs), smaller Value-Added Resellers (VARs) should specialize and become an expert in a specific technology area. Whether you are competing against a big regional seller or a local VAR that is better known than your business, being a small- to…

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Cisco SMB April 30, 2019
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Meraki: For the SMB Looking to Grow IT Resources

For small-to-medium-sized businesses (SMB) in the IT reseller space, it can be difficult for value added resellers (VARs) to expand their offerings with limited resources. The Cisco Meraki program is a unique full cloud solution that offers VARs the opportunity to build their IT offerings without…

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Cisco Services April 25, 2019
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For VARs, Customer Experience Outweighs Price and Products

While technologies like AI and IoT are top of mind for many value-added resellers, customer experience should be, too. At the Comstor Executive Federal Summit, speakers from both Comstor and Cisco focused on the importance of customer experience for VARs and their customers. “Customer experience.…

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SOCOM BPA
SMB April 23, 2019
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SOCOM BPA Offers VARs New Vehicle for Participating in Government IT

United States Special Operations Command (SOCOM) provides command, control and training for all special operations forces in the United States. In short, SOCOM prepares assigned forces to carry out special operations, psychological operations and civil affairs missions as required during peacetime or hostilities. To support their mission,…

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VAR events
Cisco Services April 4, 2019
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IoT, Cloud, and Customer Experience: 3 Takeaways from Recent VAR Events

Three major events for the VAR community just concluded showcasing new technologies, marketing tactics, and sales opportunities. All three events featured influential speakers, along with breakout sessions to help VARs grow their business. Each event had one trend in common – customer experience. VARs who are…

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government spending
Uncategorized April 2, 2019
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5 Pillars of Modernization Influencing Government Spending

“Security is the foundation of everything you do,” said Nick Michaelides, Vice President of Federal Sales for Cisco, at the recent  Comstor Executive Federal Summit, “and is elemental in every discussion of modernization today.” Michaelides and Mike Younkers, Senior Director of Systems Engineering at Cisco Federal, outlined…

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women in the channel
Cisco March 29, 2019
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VIDEO: Celebrating Women in the Channel

Entering a male-dominated field, such as engineering or IT, can be daunting for women. That is why mentoring, networking, knowledge sharing and reaching out to younger women is vitally important not only for the women in the job, but to ensure that more women consider these…

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federal summit
Uncategorized March 21, 2019
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Comstor Executive Federal Summit Celebrates 10 Years of Bringing VARs and Cisco Together

The federal IT market is full of opportunities and challenges. Which ones should the VAR and government contractor community be aware of? With federal buying season right around the corner, the Comstor team hosted its 10th Executive Federal Summit to bring together…

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