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EDGE Conference
Cisco July 2, 2019
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Comstor EDGE Conference Opens Doors for Partners to Grow a Profitable Cisco Practice

Comstor recently extended an invitation to partners to join Comstor and Cisco executives to learn about the latest Comstor architecture solutions. The 2019 Comstor EDGE Conference offered an inside look at the latest trends and best practices, highlighted Comstor EDGE Progression Programs…

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customer experience
Cisco Services June 24, 2019
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7 Technology Trends Evolving the Customer Experience

Recently, customer experience has been a hot topic on EDGE360, and for good reason. The traditional customer journey is changing every day due to the implementation of digital technologies, and VARs can no longer compete solely on product and price. While these digital solutions provide a…

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Cisco Live
Cisco June 19, 2019
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Cisco Executives Offer Guidance on the Future of the Channel at Cisco Live

Cisco Live, the Cisco annual customer and partner conference, came to a close last week in San Diego, CA. The conference connects, engages, and educates attendees. From emerging technology in the channel to the latest social media tactics for Value-Added Resellers (VARs),…

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AI
SMB June 13, 2019
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News Roundup: SMB Tech Trends, MSPs Missing AI Opportunity, Cisco Opens Up AI Platform

Gartner predicts that by 2021, artificial intelligence will process 21% of customer service interactions, which is four times more than in 2017. Small businesses, which continue to be the backbone of the American economy, may find it difficult to compete in artificial intelligence (AI) for several…

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customer experience
Cisco Services June 11, 2019
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Advice from Cisco and Westcon-Comstor to Build a Strong Customer Experience

Customer experience has become a hot topic for any industry, but for Value-Added Resellers (VARs) it can have a significant impact on business. In today’s environment, VARs can no longer focus solely on providing technology, but must also provide a positive, memorable experience that will make…

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5g Wireless Network
Networking June 5, 2019
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The Race to Building a 5G Wireless Network

The race to 5G is on and America is determined to be the first country to build a mass-market 5G wireless network. The recent Visual Networking Index report by Cisco estimates the U.S. will be the first to implement a 5G wireless network. By 2022, it’s…

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DVARs
SMB May 30, 2019
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Networking Shouldn’t be a Burden – Leverage it as a Way to Compete Against DVARs

For many, networking is considered a challenge or even a burden that involves attending a series of events at which people are trying to sell you something. If you change that mindset and look at networking from the viewpoint of staying active…

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customer experience
Cisco Collaboration Data Center Networking Security Services May 28, 2019
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Engage, Develop, Grow, and Extend: Comstor’s Approach to Customer Experience

It wasn’t too long ago that IT resellers were simply order takers.  Working with distributors and manufacturers, IT resellers were able to review customer requirements and fulfill the order at a compelling price. Today’s environment is very different – it’s more about…

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customer experience
Cisco Services May 14, 2019
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Don’t Risk Losing Customers: Embracing Cisco’s Approach to Customer Experience Across the Channel

Customer experience has been a long-time discussion in most industries – especially in hospitality and retail - but have IT resellers and channel distributers really embraced the approach? By 2020, price and products will be less important than how a customer feels about working with…

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DVARs
Cisco SMB May 8, 2019
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Competing with DVARs Takes Specialization, Continuing Education and Adding Value Online

To compete against Distributor Value-Added Resellers (DVARs), smaller Value-Added Resellers (VARs) should specialize and become an expert in a specific technology area. Whether you are competing against a big regional seller or a local VAR that is better known than your business, being a small- to…

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