On January 28, 2024, Cisco announced it is evolving the process it uses to reward Cisco partners for completing lifecycle motions. The move from Lifecycle Incentives 1.0 to 2.0 is like night and day. Cisco is no longer requiring partners to submit…
Today’s modern marketers are faced with an ever-changing landscape,
in which technology has made a significant impact on how channel marketers
connect with manufacturers, VARs, partners, and customers. Not only do
marketers have to navigate the ecosystem of the channel, but now – with the
emergence…
Despite being in a sea of multiple communication platforms, government contractors and government customers don’t always communicate well. The amazing lack of good, consistent connections can cost everyone time and money, not to mention damaged reputations. The strong, silent type might work…
The Washington, D.C., airwaves are flooded during federal buying season with ads from government contractors encouraging federal agencies to buy, buy, buy before the federal fiscal year ends on September 30. Right now, you’re probably saying to yourself, “Wow, I wish I…
Someone from one of your best government industry partners just hacked you off. They promised to do something, but then totally dropped the ball. You are, justifiably, angry and you’d really like to tell the person where to go and maybe call…
Most IT buyers have little awareness of the elaborate, behind-the-scenes dance occurring among their solution providers, distributors, and IT vendors. It is a symbiotic ecosystem known as “the channel” with IT buyers sitting alongside their solution providers squarely atop the food chain.…
I have had my house broken into, my credit card ghosted and my email hacked. This in no way means I know anything more than you about security, but I will tell you without pause that it has changed the way I…
Many vendor partners (VARs) have either recognized the value of having a Customer Experience (CX) practice or may have been required to have a Customer Experience practice to maintain their partner level with the vendor. Take Cisco for example, to be a…
At this year’s Cisco Partner Summit, it was announced that SYNNEX Comstor has been named the Cisco Distributor of the Year for both the Americas and globally. These prestigious awards acknowledge the outstanding work of all of our partners who have generated exceptional results in the past year.
Oliver Tuszik, SVP of Cisco’s Global Partner Organization recently noted that each…