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On January 28, 2024, Cisco announced it is evolving the process it uses to reward Cisco partners for completing lifecycle motions. The move from Lifecycle Incentives 1.0 to 2.0 is like night and day. Cisco is no longer requiring partners to submit…

Cisco

The Modern Marketer in a Digital World Builds Connection with Customers

by Molly Sherwood April 16, 2019 224Views 0Comments

Today’s modern marketers are faced with an ever-changing landscape, in which technology has made a significant impact on how channel marketers connect with manufacturers, VARs, partners, and customers. Not only do marketers have to navigate the ecosystem of the channel, but now – with the emergence…

Uncategorized

3 Steps to Successfully Communicate with Government Customers

by Larry Allen November 23, 2016 304Views 0Comments

Despite being in a sea of multiple communication platforms, government contractors and government customers don’t always communicate well. The amazing lack of good, consistent connections can cost everyone time and money, not to mention damaged reputations. The strong, silent type might work…

Uncategorized

Is Your Federal Customer Getting The Message You Want To Convey?

by Larry Allen September 1, 2016 228Views 0Comments

The Washington, D.C., airwaves are flooded during federal buying season with ads from government contractors encouraging federal agencies to buy, buy, buy before the federal fiscal year ends on September 30. Right now, you’re probably saying to yourself, “Wow, I wish I…

Customer Experience Uncategorized

Today’s Problem Person can be Tomorrow’s Customer

by Larry Allen April 21, 2016 201Views 0Comments

Someone from one of your best government industry partners just hacked you off. They promised to do something, but then totally dropped the ball. You are, justifiably, angry and you’d really like to tell the person where to go and maybe call…

Cisco

Intelligent Partner Programs Create Happy Customers

by Ted Oade March 10, 2016 197Views 0Comments

Most IT buyers have little awareness of the elaborate, behind-the-scenes dance occurring among their solution providers, distributors, and IT vendors. It is a symbiotic ecosystem known as “the channel” with IT buyers sitting alongside their solution providers squarely atop the food chain.…

Customer Experience Security

Your customers are at risk…..are you the reason why?

by Dan Forbes October 1, 2015 239Views 0Comments

I have had my house broken into, my credit card ghosted and my email hacked. This in no way means I know anything more than you about security, but I will tell you without pause that it has changed the way I…

Cisco Services

Revolution Wiki: Your Solution for Faster Cisco Resources

October 22, 2024 142Views 0Comments

In the age of the internet, information can be found in abundance, but can you quickly find what you are looking for? That’s the problem, and it can be found everywhere--Cisco is no different. A quick search for “Customer Experience” revealed at…

Cisco Collaboration

Revolutionizing Partner Success: Inside the TD SYNNEX Revolution Program

August 20, 2024 348Views 0Comments

In a recent article from the McKinsey Quarterly, the authors write, “Marc Andreessen’s observation from more than ten years ago that ‘software is eating the world’ needs an update: software is the world. The software industry continues to grow at a massive clip. More and…

Customer Experience

What’s Next for CX: Building a Profitable CX Practice

October 17, 2023 621Views 0Comments

Many vendor partners (VARs) have either recognized the value of having a Customer Experience (CX) practice or may have been required to have a Customer Experience practice to maintain their partner level with the vendor. Take Cisco for example, to be a…

How the New Era of Cisco’s Lifecycle Incentives are Enhancing the Partner Experience