One of our most important EDGE360 – and Comstor – themes is education, whether it is focused internally or externally. As our valued readers know, we often refer to the Executive Relevance Selling series as a way to focus education internally – for your employees. In a recent post, Larry Allen shared his view on the importance of educating a client – in this case about the GSA.
Ongoing education is essential in today’s hyper-evolving world of technology. What was considered a “must have” yesterday may be obsolete by the end of the year. The Comstor US team focuses on educating ourselves so we can better serve our value added resellers.
This week, we are attending the Westcon Connect conference to learn as much as we can about a range of topics. We are attending sessions that focus on building a better business for the future, evolving distribution to help our partners, winning the war on talent, the Internet of Things (IoT) and how it will change the way we all do business, and why security must be a priority for everyone in technology. These sessions will be led by distinguished guest speakers and Westcon executives.
We plan to share some of the highlights from the conference in coming posts. For now, here are related posts we have shared on these topics:
• Learn How VARS Prepare for the Digital IT Tsunami
• Two Elements that Need to Change for Effective Cyber Security
• Overcoming the Dearth of Sales Education When Choosing Your Next Rep
• Creating Managed Services Through DVP Accelerates Business and Makes the VAR a Trusted Advisor
• World-Class Sales Performance Doesn’t Just Happen
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