As we begin 2025, it’s worth pausing for a moment to revisit the stories that captured our readers’ attention and highlighted bold achievements. From innovative programs and cutting-edge technologies to transformative leadership transitions and unforgettable moments at flagship events, 2024 was a year of shaping the future of our industry.
In this 2024 recap, we count down the top five articles that defined the year—stories that showcased our commitment to innovation, empowered our partners and celebrated the ideas driving meaningful change. Whether it’s revolutionizing cybersecurity, unlocking new connectivity opportunities, or inspiring through leadership, these highlights reflect why TD SYNNEX continues to lead the way in the tech distribution world.
5. Make Bold Moves: Reflections on the TD SYNNEX Red, White and You Public Sector Conference
In early April, amidst the sun-soaked desert oasis of Scottsdale, Arizona, the TD SYNNEX Red, White and You conference marked its 15th anniversary in grand style this year. With over 500 public sector leaders in attendance, the event was a hub of innovation, inspiration, and collaboration. Attendees were treated to insightful keynotes, breakout sessions and the chance to connect with leading vendors, all while exploring the latest technologies and forging new partnerships. Beyond the business, the conference also rallied support for the Pat Tillman Foundation, raising over $6,000 for a great cause. With a powerful mix of learning, networking and philanthropy, this year’s event left attendees like Kevin Dowd, President of Atlantic Computing, eager to transform their newfound knowledge into impactful action, and ready to double their business.
Read the full story on Red, White, and You here.
4. Revolutionizing Partner Success: Inside the TD SYNNEX Revolution Program
If 2024 had a rallying cry for the software industry, it might just be “Software is the world,” as McKinsey aptly put it. And TD SYNNEX? They’ve taken this mantra to heart with Revolution. The program has proven itself a game-changer for partners navigating the complexities of Cisco’s software practices. With over 50 years of collective experience from industry leaders Dana Reina and Rebecca Lozada, the program brings together a dream team of experts to help partners grow, retain customers, and boost operational efficiency. Whether it’s simplifying Cisco Enterprise Agreements, fine-tuning CX practices, or powering up DevNet capabilities, Revolution is redefining success. And with real-world impact already underway, including a staggering revenue leap from $265K to $10.3M, Revolution is showing that the future of software is here—and it’s working in partnership.
3. TD SYNNEX Cyber Range: How Cisco Partners can Enhance their Cybersecurity Skills
In 2024, TD SYNNEX launched the Cyber Range program, another game-changer for partners seeking to enhance their cybersecurity skills. With cyberattacks happening every 39 seconds, staying ahead of threats is essential. The Cyber Range offers an immersive experience where partners can step into real-life cyberattack scenarios and hone their incident response skills. For those who can’t attend in person, virtual training is also available. The program showcases Cisco’s latest security solutions, including XDR Cisco Meraki, Cloud, and IoT, with plans to add even more cutting-edge tools. Partners and end customers alike are seeing impressive results, with a 95 percent closure rate on sales opportunities when customers experience the solutions firsthand.
Check out more on the Cyber Range here.
2. Cisco and AT&T Revolutionize 5G FWA Connectivity with New Meraki MG52 and MG52E: A Major Opportunity for Distribution Partners
2024 was a banner year for innovation, including an exciting new partnership between Cisco and AT&T, bringing 5G Fixed Wireless Access (FWA) to the forefront. Enter the Cisco Meraki MG52 and MG52E Cellular Gateways—cutting-edge devices that combine true 5G Standalone connectivity with cloud-managed eSIM technology. These sleek gateways are built for flexibility, enabling businesses to sidestep the limits of traditional wired networks. From branch offices to retail spaces, this solution offers lightning-fast, reliable internet without the hassle of long deployments or physical SIM cards. Partners can leverage this opportunity to streamline connectivity, boost operational efficiency, and unlock new revenue streams. With 5G adoption skyrocketing, TD SYNNEX is empowering its partners to embrace the future of connectivity and make a major impact in an evolving market.
Read more about Meraki MG52 and MG52E here.
1. Introducing New Leadership at TD SYNNEX: The Next Chapter of Growth and Innovation
Claiming the top spot for 2024, this article captured the hearts of our readers with its look at TD SYNNEX’s transformative leadership changes. September marked a pivotal moment as the company unveiled a fresh chapter of growth and innovation. Patrick Zammit’s rapid rise from COO to CEO showcased his dynamic leadership style and global expertise, while Reyna Thompson’s promotion to President of North America promised fresh energy and innovative strategies for the region. The retirement of longtime CEO Rich Hume and the transition of Peter Larocque to an advisory role capped off this watershed moment, celebrating their incredible legacies of growth and community impact. With Zammit and Thompson at the helm, TD SYNNEX reaffirmed its commitment to empowering partners and navigating the ever-evolving tech landscape. Readers couldn’t get enough of this powerhouse leadership transition!
Check out what all the buzz was about here.
